Jam 88.3

Posted by Eggie Sunday, January 30, 2011

jam 88.3

DWJM-FM, currently branded as JAM 88.3, is a music FM station owned and operated by Raven Broadcasting Corporation. The station's studio is located in Ortigas Center, Pasig City.

History and Background

DWJM-FM was originally launched as a smooth jazz radio station, Citylite 88.3 under the callsign DWCT-FM, and owned by Francis Lumen, With its studios at Strata 2000 Bldg. It played smooth jazz and rhythm and blues from May 1988 to 2003 (competing directly with 105.1 Crossover and Kiss Jazz 101.1 (now Yes FM 101.1)). In 1998 Raven Broadcasting Corporation was acquired by The Radio Partners, Inc. while Francis Lumen switched to Joey @ Rhythms 92.3 (now U92). In 2001-2003, it was known as Smooth Jazz Citylite 88.3. On July 1, 2003, after 15 years on DWCT-FM, Citylite 88.3 bids farewell.

As Jam 88.3 (2003-Present)

In July 2, 2003, Raven Broadcasting Corporation relaunched the station as Jam 88.3 (it also changed its callsign to DWJM) to cater to a larger more advertiser-friendly audience.

Jam 88.3 was originally launched as an "easy listening pop" station. Within a year of launching, the station quickly established itself as a popular trend-setting station in The Philippines with unique programs and segments. Jam has a reputation for discovering new talent and music. It is largely recognized in the Philippine music industry for starting the Acoustic music trend of 2003 and 2004. The station is also credited for propelling the return to prominence of OPM ( Original Pilipino Music ) beginning in 2005.[citation needed]

The radio format has since developed into a mixture of music - collectively defined as lite pop alternative, then dropping the entire "less talk more music" feel. The station has evolved into one which diffuses a distinct sound, music it plays - one of a kind.

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